{"id":30,"count":16,"description":"<strong>Was gibt\u2019s heute bei Dir zu essen, Kai?<\/strong>\r\nWir schwanken noch zwischen Nudeln und indischem Curry. Doch auf jeden Fall wird\u2019s wieder eine gro\u00dfe Runde. So wie meistens, wenn wir einen werblichen Food-Job haben. Ich mag die Teamarbeit mit vielen Spezialisten. Jeder bringt sein Bestes ein und so entsteht immer was Neues.\r\n<strong> Was ist aus deiner Sicht das Besondere daran?<\/strong>\r\nIch denke, die Imagebildung spielt bei Food Werbung deshalb eine besondere Rolle, weil die Verbundenheit mit dem, was wir essen einfach sehr gro\u00df ist. Du bist, was Du isst. Darum willst Du den Lebensmitteln schlie\u00dflich auch vertrauen.\r\n<strong> Und was ist am Set vielleicht anders als sonst?<\/strong>\r\nManche Lebensmittel sehen einfach nicht lecker aus. Und andere wirken nach Stunden unter den Leuchten nicht mehr appetitlich. Hier ist wieder das Foodstyling gefragt. Interessant sind \u00fcbrigens auch die Skalierungen, das denkt kaum jemand. Denn um Details wirklich optimal rauszuarbeiten, muss man bei den Proportionen schon mal ein bisschen tricksen.\r\n<strong> Kannst Du ein paar Beispiele aus der Praxis nennen?<\/strong>\r\nDa f\u00e4llt mir das Shooting f\u00fcr ein Teubner Kochbuch ein: Wir wollten einen feinen Saucenstrahl mit Kr\u00e4utern fotografieren. Aber die Konturen wurden durch die Kr\u00e4uter unsauber. Also haben wir mehrere Einzelaufnahmen geschossen, mit und ohne Kr\u00e4uter, und sie anschliessend in der Postproduktion zusammengebaut.","link":"https:\/\/www.kai-stiepel.com\/de\/food-de\/food-werbung\/","name":"Food Werbung","slug":"food-werbung","taxonomy":"category","parent":22,"meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Food Advertising Photography | Kai Stiepel Photography<\/title>\n<meta name=\"description\" content=\"Branding plays a special role in food advertising, because the connection with what we eat is simply very large. 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