Zoeppritz People Stills
Clipping Fashion Stills
Editorial Summer Outfits – Matador
Kai, you also love fashion?
Absolutely, clothing is a mirror of personality. Nowhere else can you read the spirit of the times so clearly. Just think of the big fashion photographs, for example from Paris – every epoch is immediately recognizable.
How does it matter to you?
When shooting fashion stills, the styling is simply the essential thing for the overall theme of the subject matter. It brings life into the picture. Next, I want to feel the material through the photo. Textiles are always associated with feelings. Also, I was surprised to find that the height of my studio has turned out to be a real advantage for fashion stills.
What story of your fashion still photography do you remember?
The one where we made flowers out of clothing. We were shooting several themes for a big shopping mall. All of a sudden we had this idea. We extended the concept into a series.