Kai, what about food shots that require cooking from a recipe?
In most cases the recipe photographs aren’t formulaic, they’re always a little bit like a trip to an unknown country. There are influences from different regions. It’s about trying out new things – improvising and going in different directions. It’s a real stimulant for everyone to achieve more out of the kitchen and the photography. How do you mean that?
With recipe photos, many things are left open, there is no fixed layout. We can contribute a lot to the design. The images are made spontaneously; sometimes the original idea is thrown overboard. This also means great freedom. How do you get there?
Recipes offer a developmental process that grows with the ideas of the team. Sometimes it’s the food stylist who has a great idea for prop styling. Sometimes I’ll arrange the ingredients on the plate. Whether or not the proportions fit or something works, you can see it immediately on the screen. And we can always think spontaneously and try something new – thanks to my huge props collection.